Some of the best brands begin with a parent looking for something for their own child and wondering why it is so difficult to find.
That was the beginning of Little Prince & Sister.
The beauty of keeping things simple
When founder Alice had her son, she struggled to find the kind of clothes she wanted to dress him in. The high street offered plenty of tractors, cars and dinosaurs, but far fewer simple, neutral pieces that could be worn together day after day.
So, while on maternity leave, she began creating them herself.
What started as Little Prince London has since grown into Little Prince & Sister, but that original idea is still very much at the heart of the brand: uncomplicated children's clothes in soft, neutral colours, designed to work together rather than compete for attention.
It's one of the things that first drew us to the collection.
The oversized sweatshirts, relaxed sets and signature ribbed leggings are deliberately simple. The leggings in particular have become one of the brand’s standout pieces: beautifully stretchy, designed to hold their shape wear after wear, and easy to coordinate far beyond a single matching set. We love them mixed with other pieces across the Pip & Mim collection too — exactly the kind of hardworking basic that makes a child’s wardrobe more useful.
The palette moves easily between ivory, navy, beige, olive and softer pinks and blues, so one piece naturally works with another. Rather than constantly creating entirely new outfits, you can build a small wardrobe in which almost everything earns its place.
The brand’s capsule wardrobe boxes take that idea even further, bringing together coordinated pieces specifically designed to be mixed and matched. We love the practicality of that approach to dressing children: fewer decisions, plenty of combinations and clothes that can simply become part of everyday life.
A brand born from motherhood
We also love the story behind the brand.
Little Prince & Sister is a female-founded business that grew from a very real experience of parenthood. Alice wasn't setting out to create another children's fashion label. She was looking for something she couldn't find for her own child — simple, beautifully made clothes without all the noise that so often comes with childrenswear. What began as a solution for her own family has grown into a brand with a remarkably clear point of view.
That clarity is perhaps what we respond to most.
Little Prince & Sister doesn't ask children's clothes to do too much. The colours are quiet, the shapes are relaxed and the pieces are designed to live together. There's an ease to it that feels particularly right for childhood: clothes that give children room to move, play and grow, while still feeling considered.
In a world with no shortage of things for children, there is something refreshing about a brand built on the idea that perhaps they don't need quite so much — just a small wardrobe of very good things that belong together.