Thoughtfully designed, beautifully made and created with childhood in mind.
One of the questions we're asked most often is, "How do you choose the brands you carry?"
The answer isn't simply that they're beautiful—although they are.
We look for brands that create clothing and products that children can truly live in. Pieces that are comfortable enough to climb trees, collect shells and build forts. Natural fibres that feel good against delicate skin. Small details that make everyday life just a little more special.
Many of the brands we stock are independent European labels with a slower, more thoughtful approach to design. Some have become favourites in homes around the world, while others are hidden gems we wish more parents knew about.
These are the brands we keep coming back to.
Louise Misha (France)
If there's one brand that made us fall in love with children's clothing all over again, it's Louise Misha.
Every collection feels like opening a storybook. The embroidery, the colours and the little details somehow manage to feel nostalgic without ever looking old-fashioned. They're the pieces I find myself picking up again and again because they simply make me smile.
We love that they're beautiful enough for birthdays and family photos, but comfortable enough that children can still climb trees in them.
Studio Bohème (France)
When we think of effortless children's clothing, we think of Studio Bohème.
Their collections are calm. Soft colours, relaxed fits and organic cotton that somehow gets even better with washing. These are the clothes I imagine being worn on slow mornings, beach walks and afternoons spent building dens in the garden.
They're the kind of pieces that don't shout for attention—but quietly become favourites.
If Pip & Mim had a uniform, it would probably look a lot like Studio Bohème.
Gamcha (Denmark)
We still remember discovering Gamcha and falling in love with the story behind the brand.
Everything is handmade by women in Nepal using traditional felting techniques, and you can genuinely feel that human touch when you hold one of their mobiles. They're not perfect in the factory-made sense—and that's exactly why we love them.
Each one feels like something that could hang over a cot for years before becoming part of the family keepsake box.
Bonheur du Jour (France)
There's something wonderfully timeless about Bonheur du Jour.
We were drawn to the brand because every piece feels like it has a story to tell. From delicate embroidery to hand-finished details and soft, vintage-inspired prints, there's a quiet beauty to their collections that never feels overly precious.
What we love most is that these are clothes made for real childhood. They look just as lovely at a birthday party as they do after an afternoon spent exploring the garden. To us, that's exactly how children's clothing should be.
Little Prince & Sister (United Kingdom)
Some of the hardest-working pieces in a child's wardrobe are also the simplest.
That's what we love about Little Prince & Sister. Their beautifully soft ribbed cotton basics are the kind of pieces children reach for again and again—comfortable enough for everyday adventures and easy to mix with almost anything else in the wardrobe.
We chose the brand because we believe great basics are just as important as special occasion pieces. They're the quiet heroes that make getting dressed simple, comfortable and effortless.
Émile et Ida (France)
We first fell for Émile et Ida because their collections feel full of personality.
There's a lovely sense of playfulness running through everything they create, balanced with beautiful fabrics and timeless French style. Their pieces feel joyful without chasing trends, and they always seem to capture childhood in such an effortless way.
We love that Émile et Ida creates clothes children genuinely want to wear—comfortable enough to play in, beautifully made and designed to be loved long after the season has passed.
Oli & Carol (Spain)
We always knew we wanted toys alongside our clothing, but finding the right brand took time.
When we discovered Oli & Carol, everything just clicked. Their toys are playful, beautifully designed and made from natural rubber, making them a lovely alternative to plastic. Whether they're being used as a teether, a bath toy or simply as part of imaginative play, they're made to be enjoyed every day.
We love that they encourage open-ended play while fitting so naturally into the thoughtful, nature-inspired world we're creating at Pip & Mim.
Hello Simone (France)
We were drawn to Hello Simone because it reminds us that children's clothing should be fun.
Their collections are playful without feeling loud, with cheerful colours, thoughtful prints and easy-to-wear shapes that children genuinely enjoy. They're the kind of clothes that feel full of personality while still being practical enough for everyday life.
We love mixing Hello Simone pieces with simpler wardrobe staples—they always seem to bring just the right amount of joy.
Caramel London (United Kingdom)
Some brands have a quiet confidence, and that's exactly what we love about Caramel London.
Nothing feels over-designed or trend-driven. Instead, every collection is built around beautiful fabrics, timeless colours and impeccably made pieces that seem to get better with age. They're clothes that feel just as relevant today as they will in a few years' time.
For us, Caramel is a wonderful reminder that children's clothing doesn't have to shout to be beautiful.
Minois Paris (France)
Finding skincare I genuinely wanted to stock took much longer than I expected.
There are plenty of beautiful bottles, but we wanted products that felt just as thoughtful inside as they looked on the shelf.
Minois was exactly that. Gentle formulas, lovely textures and the kind of products that turn an ordinary bedtime routine into something just a little more peaceful.
Finding products that we feel comfortable using on littles' skin takes time, and we're so happy we've taken the guesswork out of it for parents.
Saga Copenhagen (Denmark)
Some of the most-loved baby essentials are also the simplest.
That's what drew us to Saga Copenhagen. Their beautifully soft muslins, bibs and everyday essentials are the pieces families reach for again and again. They're practical without ever feeling ordinary, and the more they're used, the softer they become.
We love products that quietly become part of a family's daily rhythm, and Saga Copenhagen does exactly that. Sometimes it's the simplest things that end up being used—and loved—the most.
Lillemoon (France)
Some brands are instantly recognisable, and Lillemoon is one of them.
Their knits have a character all their own—beautifully chunky, full of texture, and unlike anything else we've come across. They're cosy without feeling bulky and have that lovely handmade feel that makes an outfit instantly more interesting.
And then there are the bows. Big, joyful and impossible not to smile at, they're like the finishing ribbon on a beautifully wrapped present. They're playful, a little unexpected, and proof that practical doesn't have to mean plain.
Lillemoon reminds us that the smallest details often bring the most delight, and that's exactly why we wanted to share them with our families.
Filt 1860 (France)
We have a soft spot for things that simply refuse to go out of style.
Filt has been weaving these cotton net bags in Normandy for more than 160 years, and they're still just as useful today as they were generations ago. Ours comes to the beach, to the market and somehow always ends up stuffed with shells or damp towels on the way home.
Sometimes the oldest ideas really are the best ones.
Why these brands?
There are thousands of children's brands across Europe.
These are simply the ones we find ourselves returning to again and again.
Not because they're the loudest or the trendiest, but because they share many of the values we care about:
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Thoughtful design
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Natural materials
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Quality craftsmanship
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Clothes made for real childhood
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Pieces that can be worn, loved and passed on
At Pip & Mim, we don't try to stock everything. Instead, we carefully curate brands we'd happily choose for our own families—brands that celebrate childhood in all its muddy, joyful, beautifully imperfect moments.